About Us

Mr. Jawad Khan

Chief Executive Officer Mr. Jawad Khan has been the CEO of PSDF since 2016. Prior to joining PSDF, he has 15 years of international corporate sector experience in building, healthcare, entertainment, technology, educational and industrial clusters in the Middle East as well as building smart cities around the world. He has Master’s degree in International Finance and Business from Columbia University in New York.

Mr. Ali Akbar Bosan

Chief Operating Officer Ali has diverse experience of fields such as Administrative, Human Resource Development, and Operations etc. He has served in leading roles in various companies e.g. Shaukat Khanam, Small and Medium Enterprises Development Authority, First Capital, Technology upgradation and Skill Development Company. At PSDF, Ali has setup office infrastructure of the company in Lahore and Bahawalpur. He developed HR Rules, Regulations, Policies and Job Descriptions. He also worked on the compensation structures, performance management, and training & development plans. He has extensive experience in monitoring and evaluation, procurement and programme designs. He has worked with several donor agencies and financial institutional i.e World Bank, Asian Development Bank, Department for International Development, UK etc. He quickly became known as a leader and was given the opportunity to lead PSDF as Chief Operating Officer.

Mr. Syed Farrukh Jafri

Chief Financial Officer

MR. ASIM SAFEER PASHA

Head Human Resources A seasoned HR & OD professional, Asim’s portfolio comprises of 18 years of experience with Warid Telecom, Mobilink, British High Commission, NESPAK and AHT international GmbH. He is a certified Recruitment Analyst, Lead Trainer, Job Evaluator and Lead Auditor. Asim has been actively involved in numerous HR & OD projects including Change Management, Cultural Transformation & Leadership Initiatives, Resource Planning, Talent Management, Organizational Development and Learning Design and Delivery. He is a strong believer of HR Analytics for decision making to enable best HR Services with customer centric approach & employee relationship management. He also collaborates with SHRM Pakistan Chapter and Pakistan Human Capital Forum Lahore Chapter to serve the HR community & fresh graduates.

Mr. Syed Shams Uddin Ahmad

Head Digital Programs and Information Technology Shams has over 20 years of experience of handling various Digital Transformation and Information Technology functions, including its planning, operations, project management, infrastructure management, software development, process improvement, budgeting, business process re engineering, enterprise resource planning, business support systems and IT data center planning & operations for leading organizations. He has worked directly with numerous world-renowned technology solution providers and implementation partners, like SAP, Oracle, HP, DELL, Teradata, Microsoft, NetCracker, Iconnective, APC by Schneider Electric, EMERSON, KPMG, PwC etc. Shams has done MS Software Project Management from the National University of Computer and Emerging Sciences holds various international certifications i.e., PMP by PMI-USA, CMMI by SEI-USA and Energy Innovation and Emerging Technology from Stanford University etc. He also has authored many international research publications and technical reports. He has also represented Pakistan at various international conferences by Asia Pacific Networking Group.

MS. ANIKA MAQSUD

Head Audit, Risk & Compliance Anika has 15 years of professional experience with more than 10 years in Internal Audit function in the Telecom sector. With extensive knowledge of enterprise-wide risk management along with corporate governance policies, procedures and methodologies, her experience also includes providing independent and objective assurance & advisory services to the organization. Anika’s achievements include developing and implementing Fraud Prevention Policy and Whistle-blower program in previous organization. Anika has an ACCA degree and is a fellow member of the Association of Chartered Certified Accountants, UK since 2013.

Mr. Akbar Hussain

Head Marketing & Communications Akbar is an experienced brand professional and disruptive marketer with a demonstrated experience in brand building and activations, strategic management and market analysis. Prior to joining PSDF, Akbar held senior leadership roles at Ogilvy and Mather Pakistan as Director Strategy and Planning for Nestle and at Viral (TVGM) as Commercial Director. Prior to taking expansive roles in strategic management, Akbar held eminent marketing positions at Phillip Morris Pakistan as Manager Marketing Services, Manager Future Offers and Brand Manager Marlboro. His proven marcom expertise, spearheading creative, disruptive campaigns is reflected in international awards like Sustained Success Effie for Nestlé. Akbar is a believer of collaborative approaches with excellent interpersonal skills to engage and encourage teams.

Ms. Caly Ispahani

Head Program Development & Partnerships

Caly has an MPA degree from University of Karachi. She brings along 15 years of diverse business and functional experience in the corporate sector. She has worked with Shell in Pakistan and UAE and has to her credit, roles in, sales, marketing, operations & learning, spanning through various businesses including Trading & Supply, Lubricants, Aviation, and Retail. Her last role at Shell was as their Regional Alliances Manager where she independently handled some of their biggest projects in the Non-Fuel Retailing space and partnered with some of very strong local and international brands. She has also significantly contributed to Shell’s Aviation customer portfolio and developed their opportunity pipeline for MESAF cluster(UAE, Oman, South Africa and Pakistan).

She has been revered and known for her powerful commercial and project management experience where she helped generate value through meaningful opportunities for her previous employers.

Mr. Faisal Rafiq

Head Procurement Faisal is Supply Chain professional with more than 16 years of experience, 12 years in Telecom Sector and 4 years of international experience in Retail Industry. Prior to joining the PSDF, he was heading Indirect Procurement in Jazz. He also headed Commercial Procurement & Logistics Management function in Warid Telecom. His achievement includes successfully, improving governance structure, developing, implementing corporate procurement policies, processes & procedures. He worked extensively to bring value addition through strategic sourcing and bringing innovative ideas continuously in his previous assignments. He has developed and enhanced system automation in business processes to bring operational efficiency in Supply Chain activities. Faisal has diversified experience in retail industry in various functions i.e. Sales, Inventory and Stock Loss Management, Customer Services & Legal Compliance to increase profitability of the business. Faisal has a degree in Business Administration and Economics.

Mr. Muhammad Ahsan

Head Finance & Accounts Muhammad Ahsan has more than 19 years of accumulated experience in public and private sector. During his career, he has worked with esteemed organizations like Educational Services (Pvt) Ltd. (Beaconhouse), Wateen Telecom and PTCL. Ahsan is revered as an expert in the fields of Financial Planning & Budgeting, Management Reporting and Accounting. He is a seasoned management accountant with a proven record of Change Management, Systems’ Implementation and Upgradation. Ahsan is an Associate Member of Institute of Cost & Management Accountants of Pakistan. At PSDF, Ahsan has been crucial in the automation of financial solutions and creating an ecosystem, sustainable with the current challenges.

Ms. Mashal Yousaf

Manager Research, Policy & Donor Management and Country Manager, Parwaaz Mashal heads Research, Policy and Donor Management at PSDF. She is also the Country Manager of Parwaaz, National Accelerator on Closing the Skills Gap in Pakistan, set up in collaboration with the World Economic Forum. She also leads PSDF’s partnership with UNICEF on its flagship ‘Non-formal Education to Job Placement’ Programme for Out of School Adolescents in Punjab, under the global Generation Unlimited platform. She has 12 years of diverse professional experience in research and academics. In her research role, she leads strategic research projects with international donors, such as UNICEF, Department for International Development (DFID) and The World Bank. She holds extensive knowledge and experience in content generation, developing concept papers and research report writing, data analysis, designing surveys, methodologies and tools. Across her professional career, she has successfully managed and grown relations with senior executives of international donors, corporations, research partners and subject matter experts. As Country Manager, Parwaaz, she spearheaded the set-up of 6 sector panels, comprising the most influential business leaders from across Pakistan. She led Pakistan’s first ever participation in the WEF, Future of Jobs Report 2020 and the development of Reskilling, Upskilling and New skilling action plans along with the launch of Parwaaz Skills Incubators. Mashal is passionate about gender issues with a keen interest in women’s economic empowerment and labour force participation. As PSDF’s Gender Representative, she participated in both international and national conferences on the subject. She has a Master degree in Business Administration and a BSc Honor’s in Economics and Finance. To follow her uniquely different interest in art and design, she studied Interior Architecture at the Chelsea College of Art and Design, University of Arts London and The Design School, in London, UK.

Mr. Abdul Rauf

Head Monitoring & Evaluation Abdul Rauf has a Master’s degree in Computer Science from University of Baluchistan, Quetta. He has an accumulated work experience of over 15 years in public and private sector. In these 15 years, he has worked for Chemonics International, World Food Programme, Creative Associates International, Management System International, in various development projects. He is a monitoring & evaluation expert with a strong command in the field of research. His expertise includes Data Management, Performance Monitoring, Evaluation, Development of Performance Indicators and Data Collection Tools.