About Us

Mr. Jawad Khan

Chief Executive Officer Mr. Jawad Khan has been the CEO of PSDF since 2016. Prior to joining PSDF, he has 15 years of international corporate sector experience in building, healthcare, entertainment, technology, educational and industrial clusters in the Middle East as well as building smart cities around the world. He has Master’s degree in International Finance and Business from Columbia University in New York.

Mr. Ali Akbar Bosan

Chief Operating Officer Ali has diverse experience of fields such as Administrative, Human Resource Development, and Operations etc. He has served in leading roles in various companies e.g. Shaukat Khanam, Small and Medium Enterprises Development Authority, First Capital, Technology upgradation and Skill Development Company. At PSDF, Ali has setup office infrastructure of the company in Lahore and Bahawalpur. He developed HR Rules, Regulations, Policies and Job Descriptions. He also worked on the compensation structures, performance management, and training & development plans. He has extensive experience in monitoring and evaluation, procurement and programme designs. He has worked with several donor agencies and financial institutional i.e World Bank, Asian Development Bank, Department for International Development, UK etc. He quickly became known as a leader and was given the opportunity to lead PSDF as Chief Operating Officer.

Mr. Syed Farrukh Jafri

Chief Financial Officer

MS. ANIKA MAQSUD

Head Audit, Risk & Compliance Anika has 15 years of professional experience with more than 10 years in Internal Audit function in the Telecom sector. With extensive knowledge of enterprise-wide risk management along with corporate governance policies, procedures and methodologies, her experience also includes providing independent and objective assurance & advisory services to the organization. Anika’s achievements include developing and implementing Fraud Prevention Policy and Whistle-blower program in previous organization. Anika has an ACCA degree and is a fellow member of the Association of Chartered Certified Accountants, UK since 2013.

Mr. Syed Shams Uddin Ahmad

Head Information Technology Shams has over 16 years of experience of handling various Information and Communications Technology functions, including technology planning, operations, project management, infrastructure management, software development, process improvement, budgeting, Business Process Reengineering, Enterprise Resource Planning, Business Support Systems and IT data center planning & operations for leading organizations. He has worked directly with world-renowned technology solution providers and implementation partners, like SAP, Oracle, HP, DELL, Teradata, Microsoft, NetCracker, Iconnective, APC by Schneider Electric, EMERSON, KPMG, PwC etc. Shams has done MS Software Project Management from the National University of Computer and Emerging Sciences, holds various international certifications i.e. PMP by PMI-USA, CMMI by SEI-USA and Energy Innovation and Emerging Technology from Stanford University etc. He also has authored many international research publications and technical reports. He has also represented Pakistan at various international conferences by Asia Pacific Networking Group.

MR. ASIM SAFEER PASHA

Head Human Resources A seasoned HR & OD professional, Asim’s portfolio comprises of 18 years of experience with Warid Telecom, Mobilink, British High Commission, NESPAK and AHT international GmbH. He is a certified Recruitment Analyst, Lead Trainer, Job Evaluator and Lead Auditor. Asim has been actively involved in numerous HR & OD projects including Change Management, Cultural Transformation & Leadership Initiatives, Resource Planning, Talent Management, Organizational Development and Learning Design and Delivery. He is a strong believer of HR Analytics for decision making to enable best HR Services with customer centric approach & employee relationship management. He also collaborates with SHRM Pakistan Chapter and Pakistan Human Capital Forum Lahore Chapter to serve the HR community & fresh graduates.

Mr. Akbar Hussain

Head Marketing & Communications Akbar is an experienced brand professional and disruptive marketer with a demonstrated experience in brand building and activations, strategic management and market analysis. Prior to joining PSDF, Akbar held senior leadership roles at Ogilvy and Mather Pakistan as Director Strategy and Planning for Nestle and at Viral (TVGM) as Commercial Director. Prior to taking expansive roles in strategic management, Akbar held eminent marketing positions at Phillip Morris Pakistan as Manager Marketing Services, Manager Future Offers and Brand Manager Marlboro. His proven marcom expertise, spearheading creative, disruptive campaigns is reflected in international awards like Sustained Success Effie for Nestlé. Akbar is a believer of collaborative approaches with excellent interpersonal skills to engage and encourage teams.

Mr. Faisal Rafiq

Head Procurement Faisal is Supply Chain professional with more than 16 years of experience, 12 years in Telecom Sector and 4 years of international experience in Retail Industry. Prior to joining the PSDF, he was heading Indirect Procurement in Jazz. He also headed Commercial Procurement & Logistics Management function in Warid Telecom. His achievement includes successfully, improving governance structure, developing, implementing corporate procurement policies, processes & procedures. He worked extensively to bring value addition through strategic sourcing and bringing innovative ideas continuously in his previous assignments. He has developed and enhanced system automation in business processes to bring operational efficiency in Supply Chain activities. Faisal has diversified experience in retail industry in various functions i.e. Sales, Inventory and Stock Loss Management, Customer Services & Legal Compliance to increase profitability of the business. Faisal has a degree in Business Administration and Economics.

Ms. Caly Ispahani

Head Business Development & Partnerships

Caly has an MPA degree from University of Karachi. She brings along 15 years of diverse business and functional experience in the corporate sector. She has worked with Shell in Pakistan and UAE and has to her credit, roles in, sales, marketing, operations & learning, spanning through various businesses including Trading & Supply, Lubricants, Aviation, and Retail. Her last role at Shell was as their Regional Alliances Manager where she independently handled some of their biggest projects in the Non-Fuel Retailing space and partnered with some of very strong local and international brands. She has also significantly contributed to Shell’s Aviation customer portfolio and developed their opportunity pipeline for MESAF cluster(UAE, Oman, South Africa and Pakistan).

She has been revered and known for her powerful commercial and project management experience where she helped generate value through meaningful opportunities for her previous employers.

Mr. Abdul Rauf

Head Monitoring & Evaluation Abdul Rauf has a Master’s degree in Computer Science from University of Baluchistan, Quetta. He has an accumulated work experience of over 15 years in public and private sector. In these 15 years, he has worked for Chemonics International, World Food Programme, Creative Associates International, Management System International, in various development projects. He is a monitoring & evaluation expert with a strong command in the field of research. His expertise includes Data Management, Performance Monitoring, Evaluation, Development of Performance Indicators and Data Collection Tools.

Mr. Haseebullah Zahur

Head Program Development Haseeb is a graduate of IBA (Karachi) where he completed his MBA in Marketing. Haseeb is a strategic commercial leader with more than 20 years of diverse international experience. Prior to joining PSDF, he held senior leadership roles at British American Tobacco Hong Kong, Myanmar and Pakistan where he was driving transformational growth initiatives in key markets, combining global innovations pipeline with sharp local insights and solution delivery. Haseeb has the proven ability to grow businesses across categories & geographies and deliver consistently outstanding results through authentic people & thought leadership.

Mashal Yousaf

Lead Research, Policy and Donor Management Mashal has 8 years of professional experience in the field of academics and research before joining PSDF in 2016. Her achievements include leading and managing strategic research projects and stakeholder management especially with international donors such as Department for International Development (DFID) and The World Bank. She has demonstrated experience of content generation, report writing, data analysis, designing surveys, research concept papers, methodologies and tools. Mashal is passionate about Gender issues with a keen interest in women’s economic empowerment and labour force participation. She has built her expertise in the subject through in-depth research, data analysis and developing evidence-based program design for gender-sensitive projects. As a Gender representative, Mashal has participated in both international and national conferences on the subject. She manages PSDF’s partnership with the World Economic Forum for its National Accelerator on “Closing the Skills Gap” in Pakistan. The initiative focuses on the impact of technology and automation on the current workforce and the readiness of the future workforce of Pakistan to join the dynamic and fast evolving national and international labor markets. She has previously served as a senior teaching fellow at the Lahore School of Economics to pursue her passion for teaching and research. Her career in academics was a great bridge to transition into the development sector and do impactful work in youth skills, employability and livelihoods. She has a Master degree in Business Administration and a BSc Honor’s in Economics and Finance. To follow her uniquely different interest in art and design, she studied Interior Architecture at the Chelsea College of Arts and Design, University of Arts London and The Design School, in London, UK.