PSDF and Coursera.

PSDF has partnered with Coursera, one of the world’s leading online learning platforms, to offer globally recognized courses, free of cost for our youth.

While online learning is a relatively new phenomenon in Pakistan, amidst the current COVID-19 pandemic, interest and necessity have jointly dictated the shift to online learning particularly for school, colleges and universities. Internet penetration, growing cellular subscribers have facilitated the uptake of online learning, providing access to the world’s best education, and promoting inclusion in learning.

PSDF’s partnership with Coursera taps into this potential, offering a wide variety of courses in market relevant fields, and are particularly geared towards enhancing career advancement, increasing income avenues, and promoting self-employment.
The courses currently offered through PSDF, are 4-months long, and are in the fields of Digital Marketing (for learning SEO, Social Media Marketing and Marketing Analytics), IT (ranging from APP development to coding languages of JAVA & PYTHON), to Finance (Financial Accounting Fundamentals).

Every course on Coursera is taught by top instructors from 190 world-class universities and organizations (University of Virginia, UCDavis, Google, IBM etc.) with over 40+ Million learners till date. Learners can take advantage of learning at their own pace through on-demand video lectures, homework exercises, and community discussion forums. After completion of their respective courses, 85% Coursera learners reported gaining more confidence at work, and 87% reported improved team performance.
The courses are accessible through Seats are limited, so applicants are encouraged to apply as soon as possible to kickstart their career, upgrade their skills and discover new income avenues.

To enroll, visit

Partnership with PSDF.

The United Nations Children’s Fund (UNICEF) and the Punjab Skills Development Fund (PSDF) signed a partnership agreement in December 2020, to initiate a research and development project in support of adolescent and youth education, skills development and job placement as part of the ‘Generation Unlimited’ partnership in Pakistan.

This agreement will help in researching, designing and pre-testing an accelerated and cost-effective ‘Non-Formal Education to Job Placement’ model to help improve the skills and employability of the most vulnerable and economically, socially disadvantaged adolescents and youth. It targets adolescents and young people who have never attended formal education or who dropped out of the formal education system without achieving primary school competencies, and who do not have access to education and economic opportunities.

Education skills income generation journey for different age brackets

Age Timeline