PSDF collaborates with PIFFA to assess skills needs in the logistics sector

LAHORE: Punjab Skills Development Fund (PSDF) in its latest efforts to increase the supply of skilled labour in the country conducted a workshop on the “Skills Need Assessment for the Logistics Sector” in association with Pakistan International Freight Forwarders Association (PIFFA). The workshop brought together experts and stakeholders from all fields with in the logistics sector with the aim to identify the dearth of trained manpower and skills gaps prevalent in the sector.

Chairman PSDF, Dr. Ijaz Nabi, began his speech by providing a background of the Government’s initiatives for skills development in the province. He said that PSDF is focusing on the logistics sector as it has great potential for employability and growth. “This highly-productive sector is very labor-intensive and offers numerous entry-level jobs for unskilled workers as well as technicians,” PSDF Chairman said. He also described the general situation of Pakistan’s logistics sector, and also explained the strategic issues and obstructions faced by the sector. He then gave the audience a briefing on the goals and objectives of the workshop.

CEO, PSDF, Mr. Ali Sarfraz, in his opening remarks, said that the workshop will enable the organisation to design a scheme that directly addresses the needs of the logistics sector. He said that the feedback gathered through the experts provides a bird’s eye view of the trends in this sector, enabling PSDF to better align its efforts. The rationale behind each training scheme is driven by gauging the industry’s demand for skills and expertise in a particular sector. In the same verve, the valuable information revealed in this workshop will be worked on to launch a training scheme in order to support the logistics sector of the Punjab.

Addressing to the participants, Mr. Abdul Majeed Paracha, Chairman, PIFFA, said that non-trained workers impose severe limitations on capacity as well as the quality of work. He said that the association is optimistic that the workshop will prove very helpful in this regard. He added, by utilizing PSDF’s expertise in skills development, the logistics industry will get a much-needed boast as trained labour will be better equipped to take on the future challenges of the industry.

Punjab Skills development Fund (PSDF) is a section 42 company, established by the Government of the Punjab in collaboration with the Department for International Development (DFID), UK. PSDF funds vocational training organisations for providing vocational and skills training to the poor and the vulnerable populations of fourteen districts of South Punjab – Bahawalpur, Lodhran, Muzaffargarh, Bahawalnagar, Vehari, Khaewal, Rahim Yar Khan, Lahore, Sargodha, Gujranwala, Faisalabad, Chiniot, Narowal and Sheikhupura. Until now, PSDF has funded the trainings of 40,000 men and women in its target districts of Punjab under its various schemes for skill development. In future, PSDF plans to launch special schemes for sectors: light engineering, footwear, food processing, sports goods, surgical instruments & cutlery and furniture.

Punjab Skills Development Fund (PSDF) and Uber signed a Memorandum of Understanding (MoU)

Skills on Wheels: PSDF and Uber to work on self-employment opportunities in Transport Sector

Lahore: Under the direction of the Chief Minister of the Punjab, Mian Muhammad Shahbaz Sharif; Punjab Skills Development Fund (PSDF) has taken concrete steps to create income generating opportunities for the unemployed youth of Punjab. PSDF and Uber signed a Memorandum of Understanding (MoU), and announced to work together towards enhancing economic opportunities in the transport sector of Punjab.

L-R: Mr. Faisal Fareed – Board Member, PSDF & Managing Director, Maxim International; Mr. Safee Shah – General Manager, Uber Pakistan; Mr. Rana Mashood Ahmad Khan – Minister for Education; Mr. Pierre Dimitri Gore-Coty - Head of Uber Operations Europe, Middle East and Africa; Mr. Jawad Khan – Chief Executive Officer, PSDF; Mr. Anthony Le Roux - General Manager Uber, Middle East & Africa; Mr. Ghassan Haddad - Head of Uber, Public Policy Middle East, Turkey and Pakistan.

L-R: Mr. Faisal Fareed – Board Member, PSDF & Managing Director, Maxim International; Mr. Safee Shah – General Manager, Uber Pakistan; Mr. Rana Mashood Ahmad Khan – Minister for Education; Mr. Pierre Dimitri Gore-Coty – Head of Uber Operations Europe, Middle East and Africa; Mr. Jawad Khan – Chief Executive Officer, PSDF; Mr. Anthony Le Roux – General Manager Uber, Middle East & Africa; Mr. Ghassan Haddad – Head of Uber, Public Policy Middle East, Turkey and Pakistan.

The Minister for Education, Mr. Rana Mashhood Ahmad Khan, who was present at the ceremony said: “I congratulate PSDF and Uber on this occasion and sincerely hope that this partnership will reap great benefits for the youth of Punjab; as the creation of self-employment opportunities are very close to the Chief Minister’s heart.”

Through this collaboration, young job seekers as well as those generating low income will be provided with the necessary skills so that they can benefit from the opportunities that Uber offers in Pakistan.

By running a mass mobilization campaign within Punjab, a trainee pool will be developed and trained in line with a curriculum approved by Uber. These trainings, supported by PSDF, will be designed to help candidates in developing their technical, operational and entrepreneurial expertise, as well as skills that are necessary to ensure the safety and security of Uber’s riders. Once trained, these candidates will then be introduced to and integrated with Uber’s technology system. Talks are also underway to engage the identified trainee pool for selected opportunities overseas.

Along with this, both parties also intend to undertake a survey in Punjab to determine the role that new technologies in the shared economy can play in supporting large-scale economic opportunity generation in the transport sector.

Upon signing this agreement with Uber, Mr. Jawad Khan, CEO PSDF said, “I am delighted with this latest development and hope that the results will bring us one step closer to achieving the goal that PSDF strives for. Creating income generating opportunities with technology companies is a key priority for PSDF so that we can empower the youth by providing them with carefully designed training opportunities, and creating linkages between them and potential employers.”

Speaking on the occasion, Mr. Pierre-Dimitri Gore-Coty, Head of EMEA Uber said, “We are really excited about the kind of momentum we are building across Pakistan especially in partnership with departments affiliated with the Government, such as PSDF, who are working tirelessly towards disseminating and enhancing essential technical skills amongst the youth of Punjab. With the signing of this MOU Uber aims to utilize the huge talent pool being generated by PSDF, build on Uber’s pool of partners/drivers to provide more safe, reliable and affordable transport to our riders. We believe that by working closely with Mr. Jawad Khan and his team Uber will be able to generate greater economic opportunities in the province and encourage entrepreneurship amongst the youth.”

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