Specialist Digital Marketing - PSDF

Specialist Digital Marketing

Last date to apply: January 17, 2023

Getting to know PSDF

Our purpose-You will be part of the largest skills development fund in Pakistan. PSDF’s purpose is to shape the future and well-being of our poor and vulnerable youth by giving them access to skills training of the highest standard so they can find sustainable employment and income-generating opportunities in Pakistan and beyond.

The impact we have created-PSDF started its operations in the 4 poorest districts of Punjab. Since 2016, the geographical remit has expanded to the entire 36 districts of Punjab. PSDF has trained almost 300,000 underprivileged youth across Punjab, which includes 180,000+ male and 110,000+ female graduates. These graduates have been trained in approximately 250 demand-driven and market relevant trades across 10 sectors.

Diversified and challenging team-At PSDF, our team constantly works in a fast paced and challenging environment and needs someone who can match and deliver at our pace. We are looking for a passionate and innately talented individual who can actively pursue and drive the agenda of PSDF and is always ready to take up new challenges.


How the Role looks like ?

Custodian of the PSDF website and ancillary portals to ensure completeness and accuracy of information, and compliance with regulatory requirements.

The main opportunities and challenges for this role are

  • Responsibility to manage & maintain PSDF presence on all digital fronts.
  • Being digitally savvy and the apt to connect to the PSDF assets round the clock and liaises with the agencies, internal stakeholders and the team itself to ensure 100% flawless execution.
  • Working closely with IT team and agencies to ensure clean and flawless website presence.
  • Identifying and address any negative sentiment on all social fronts.
  • Planning and execution of all online ad campaigns.
  • Being Responsible for seamless execution of all digital media campaigns.
  • Monitoring and evaluate all online ads campaigns and ensure cost effectiveness.
  • Budget utilization in a cost effective/ efficient manner.
  • Research and implement best and new social media optimization techniques.
  • Maximizing media exposure for PSDF across all digital fronts with minimum cost.
  • Working closely with all external agencies to manage and produce good quality designs and material that emphasize upon the Corporate Brand image of PSDF. Also, manage the workflow to ensure that all deliverables are completed in a timely manner.
  • Designing, executing and analyze content calendars, in liaison with the digital agency.
  • Analyzing and reporting of digital footprints.
  • Handling any other tasks, as assigned by the Head of the Department.

What do we expect you to achieve?

Assets PSDF will focus on building:

  • Website
  • Facebook
  • Twitter
  • LinkedIn
  • Youtube

To collaborate and perform effectively, the role requires you to

  • Build strong relationships with External Teams i.e. All external agencies, and partners
  • Build strong relationships with Internal Teams: All PSDF departments.

Preferred mindset and capabilities we are looking for:

  • Results driven and persistent to get the desired results and takes ownership of actions.
  • Innovative and has an aptitude to welcome and try new ways of doing things and push for their execution.
  • Willing to strive for excellence and can anticipate challenges for continuous improvement.
  • A team player with an aptitude to work with the mantra of one team by proactively supporting others to solve challenges.
  • Demonstrates respect for all and can put things in perspective and gauge all actions through merit and performance.

Are you the right fit for this job?

To apply, you must have

  • Bachelor’s Degree (Master’s Degree preferred) from a HEC recognized/accredited University in Marketing or a relevant subject.
  • Minimum 4 years of prior experience served in similar role/s at reputed firm/s. Strong Digital related portfolio will be added advantage.

The required experience for this role requires you to have

  • Highly organized, attention to detail, results oriented.
  • Experience in handling & managing social media portals and campaigns. • Digital media buying, planning and execution.
  • Digital design/layout experience desired.
  • Knowledge of electronic media such as websites, e-newsletters, and social media.
  • Ability to creatively find solutions to challenges.
  • Ability to anticipate, manage and resolve conflicts.
  • Team player with leadership skills, abilities, and desire to interact with people at all levels.
  • Demonstrated dedication to work effectively with underserved, at-risk, and vulnerable populations.
  • Ability to work effectively with key stakeholders: internal departments and key partners.

What are we offering?

PSDF has a lot more to offer than a market competitive salary and perks. As a PSDF employee you will get:

  • Professional development with the largest skills development fund in Pakistan.
  • Opportunities to cultivate professional relationships and learn from the most talented people in the industry.
  • A transparent, clean and liberating organizational culture.
  • Meaningful and fulfilling work.

Click on the link below to APPLY for this role.


Job Reports to:

Head Marketing & Communications





Direct Reports:


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