Specialist – Visual Communications

You will be part of the largest skills development fund in Pakistan. PSDF’s purpose is to shape the future and well-being of our poor and vulnerable youth by giving them access to skills training of the highest standard so they can find sustainable employment and income-generating opportunities in Pakistan and beyond.

The impact we have created

PSDF started its operations in the 4 poorest districts of Punjab. Since 2016, the geographical remit has expanded to the entire 36 districts of Punjab and other districts of Sindh, Balochistan & KPK. PSDF has trained almost 600,000 underprivileged youth across Punjab. These graduates have been trained in approximately 250+ demand-driven and market-relevant trades across 8 sectors.

Diversified and challenging team

At PSDF, our team constantly works in a fast-paced and challenging environment and needs someone who can match and deliver at our pace. We are looking for a passionate and talented individual who can actively pursue and drive the agenda of PSDF and is always ready to take up new challenges.

Visual Communications Specialist will be responsible for creating visually appealing and effective designs for presentations, communication posts, advertisements, and other marketing materials in collaboration with various departments to ensure all designs align with the company’s brand and objectives.

The primary job responsibilities for this role will be to:

Develop and design engaging presentations for internal and external audiences.

• Ensure presentations effectively communicate key messages and are visually consistent with the company’s branding.
• Create visually appealing graphics and collaterals including newsletters, brochures, annual report, impact stories, and other communication assets.
• Work closely with the marketing team to ensure content is timely and relevant.
• Design advertisements for print, digital, and social media platforms.
• Ensure ads are eye-catching, informative, and align with the company’s marketing strategies.
• Maintain and enforce brand guidelines across all design projects.
• Ensure all designs are consistent in terms of style, quality, and tone.
• Work with various departments to understand their design needs and provide creative solutions.
• Collaborate with the marketing & communications teams to develop cohesive campaigns.

• Ensuring all presentations, collaterals, graphics, and advertisements align with brand guidelines and maintain a consistent style and tone.
• Evaluating the integration of designs into cohesive marketing campaigns that effectively communicate key messages.
• Success rate of designed advertisements measured by key marketing metrics
• Measuring the on-time delivery of design projects in coordination with the marketing team.

Qualification & Experience:

• Bachelor’s (Hons) degree in any discipline (Marketing/ Graphic Designing/Visual Arts/Design/Mass Communication or relevant) from an HEC-recognized/accredited university.
• A minimum of 3 years of experience in graphic design or in relevant / similar field with a strong portfolio showcasing presentations, advertisements, social media graphics and corporate collaterals.

Key Competencies:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design softwares.
• Strong understanding of design principles, typography, and color theory.
• Excellent communication and interpersonal skills.
• Attention to detail and strong organizational skills.
• Ability to manage multiple projects and meet deadlines.
• Skills in video graphics and video editing is a plus.

PSDF has a lot more to offer than a market competitive salary and perks. As a PSDF employee you will get:

• Professional development and career growth opportunities with the largest skills development fund in Pakistan.
• Experience a dynamic innovation-driven environment committed to empowering youth through employment and entrepreneurship.
• Opportunity to lead and execute groundbreaking approaches to skills development for Pakistan’s youth.