A seasoned marketing professional, Madiha’s portfolio encompasses over 14 years of experience, with 08 years dedicated to the banking sector alone.
Prior to moving to PSDF, Madiha was affiliated with Faysal Bank as Vice President – Manager Communications (Corporate Brand & Product Marketing); where she was spearheading the Marketing Strategy as well as managing the Corporate Brand. She spent two years with the Royal Bank of Scotland, as the Head of Market Research & Planning. Before entering the banking sector, Madiha has served as Brand Manager for Motorola, Pakistan and handled the Marketing & Communications accounts of Unilever, Nestle, Reckitt Benckiser and United Brands Limited.
With such diverse experience, Madiha has become adept in the areas of Brand Management, Corporate Communications, Integrated Marketing Communication, ATL, BTL, Product Launch, Event Management, Digital Marketing, CSR, PR, Brand Guideline & Architecture Development, Budgeting and Research.