Digital Marketing & Content Specialist

You will be part of the largest skills development fund in Pakistan. PSDF’s purpose is to shape the future and well-being of our poor and vulnerable youth by giving them access to skills training of the highest standard so they can find sustainable employment and income-generating opportunities in Pakistan and beyond.

The impact we have created

PSDF started its operations in the 4 poorest districts of Punjab. Since 2016, the geographical remit has expanded to the entire 36 districts of Punjab and other districts of Sindh, Balochistan & KPK. PSDF has trained almost 600,000 underprivileged youth across Punjab. These graduates have been trained in approximately 250+ demand-driven and market-relevant trades across 8 sectors.

Diversified and challenging team

At PSDF, our team constantly works in a fast-paced and challenging environment and needs someone who can match and deliver at our pace. We are looking for a passionate and talented individual who can actively pursue and drive the agenda of PSDF and is always ready to take up new challenges.

We are seeking a Digital Marketing & Content Specialist with a minimum of 2-4 years of experience to support the planning and execution of marketing, digital campaigns, content creation, community engagement, and strategic communications initiatives.

This role is ideal for an execution-focused all-rounder (agency experience preferred) who can manage campaigns, coordinate vendors, create structured content, and ensure disciplined delivery across digital platforms, program marketing, events, and reporting.

Key Responsibilities:

• Create and manage content across digital platforms, newsletters, reports, articles, etc.
• Support planning and execution of brand and program-level digital campaigns.
• Planning, coordination and video production, and event coverage.
• Develop and manage the annual and monthly marketing calendar.
• Act as a primary POC for creative, digital, and video vendors.
• Oversee community engagement and quality assurance.
• Website management.
• Support monthly reporting, performance tracking, and optimization.

Required Skills: 

• High attention to detail
• Strong Writing, Editing, and Proofreading skills for engaging digital content creation
• Proficiency in Digital Marketing, including SEO, social media campaigns, and analytics
• Experience in managing digital campaigns and industry-standard tools (e.g., Google Analytics, SEO, Generative AI)
• Structured documentation and reporting discipline
• Familiarity with video editing tools such as Capcut, Adobe Premiere, etc.
• Understanding of video production workflows
• Structured documentation and reporting discipline
• Ability to manage multiple timelines

Experience

• Bachelor’s (Hons) or Masters in Mass communication/film and TV/ Marketing/ Journalism (or equivalent) from an HEC-recognized university
• 2-4 years of experience with reputable organizations
• Experience coordinating with external agencies and vendors
• Agency background or experience in a fast-paced execution environment is strongly preferred

PSDF has a lot more to offer than a market competitive salary and perks. As a PSDF employee you will get:

• Professional development and career growth opportunities with the largest skills development fund in Pakistan.
• Experience a dynamic innovation-driven environment committed to empowering youth through employment and entrepreneurship.
• Opportunity to lead and execute groundbreaking approaches to skills development for Pakistan’s youth.